Privacy Policy

Astrolo is operated by Digital Ave LLC ("Astrolo", "we", "us"). This policy explains exactly what we collect when you use astrolo.io or the Astrolo mobile apps for iOS and Android, why we collect it, who processes it for us, and the choices you have. The short version: we collect what the product needs to work, we don't sell your data, and we don't show ads in Astrolo. On our websites we use analytics and advertising measurement tools, listed in section 4, which use cookies and similar technologies.

Last updated: October 8, 2026

1. What We Collect

  • Account information: your email address and, if you sign in with Apple or Google, your name where you choose to share it. We use this to create and secure your account.
  • Birth details:the date, time, and place of birth you enter for yourself (and for any connection profiles you add) so we can calculate charts, readings, and reports. Birth place is text you type. We never access your device's location.
  • Things you write in the app: journal entries, daily check-ins and mood scores, and your conversations with Astrid, our AI guide. This content exists so the app can reflect it back to you; it is visible only to you and the systems that store and process it, described below.
  • Subscription and purchase status: whether you have an active subscription, which plan, and its renewal state. Payment details (card numbers, billing address) are handled entirely by Apple, Google Play, or Stripe. They never reach our servers and we cannot see them.
  • Identifiers and usage analytics: an account ID, a device identifier, and product analytics events (which screens are used, feature engagement) via PostHog, so we can fix problems and improve the product. Section 4 lists every analytics and advertising tool we use.
  • Website log and error data: when you browse astrolo.io, our servers receive standard technical data such as IP address and browser type, and our error-monitoring tools capture diagnostic details when something breaks.

2. How We Use It

  • Calculate your birth chart and generate personalized readings, horoscopes, and reports.
  • Power Astrid's responses in chat.
  • Create and manage your account and subscription.
  • Send transactional email (receipts, password resets, account notices).
  • Send marketing and product-update email. You can unsubscribe from these at any time with one click.
  • Understand how the product is used so we can improve it.
  • Measure whether our advertising works, as described in section 4.
  • Respond to support requests.

Astrolo's readings and reports are for entertainment and self-reflection. They are not medical, legal, or financial advice, and we do not use your data to make any such determinations about you.

3. Who Processes Your Data

We don't sell your personal information, and we never share it with data brokers. Your data is processed only by the service providers that run Astrolo:

  • Supabase: database, authentication, and hosting of your account and content.
  • Apple App Store, Google Play / RevenueCat: mobile subscription purchases and entitlement management.
  • Stripe: payment processing for web purchases.
  • Astrology computation providers (such as AstrologyAPI): we send birth date, time, and coordinates (not your name or contact details) to compute chart positions.
  • AI providers: your chat messages and relevant chart context are processed by third-party AI services solely to generate Astrid's responses and your written readings. We do not permit this content to be used for advertising.
  • PostHog, Microsoft, Google, Meta and TikTok: analytics and advertising measurement on our websites, as described in section 4. Your journal, check-ins, chats and birth details are never sent to Google, Meta or TikTok.
  • Sentry: error and crash monitoring.
  • Resend: email delivery.

We may also disclose information if required by law, or to protect the rights, property, or safety of Astrolo, our users, or others.

4. Cookies and Tracking

Our websites use cookies and similar technologies (such as pixels, local storage and server-to-server events). We use, or may use, the tools below. Each one collects information about your device and browser, such as your IP address, browser type, pages you visit, and how you reached us.

  • PostHog: product analytics. Records which pages and features you use and what you click, and may record session replays of how you move through a page, so we can find problems and improve Astrolo.
  • Microsoft Clarity:heatmaps and session replays. Records how you scroll, click and move through our pages. Microsoft's handling of this information is described in the Microsoft Privacy Statement.
  • Google Analytics: counts visits and shows which pages are viewed, for how long, and which site or ad sent you to us.
  • Google Tag Manager: loads the other tools on this list on our pages.
  • Google Ads conversion tracking: records when someone who clicked one of our Google ads signs up or makes a purchase, so we can see which ads work.
  • Meta Pixel and Conversions API: records page visits, sign-ups and purchases on our websites and sends them to Meta, from your browser and from our servers. Server events may include a scrambled (hashed) copy of your email address so Meta can match them. We use this to measure and improve our ads on Facebook and Instagram.
  • TikTok Pixel and Events API: does the same for our ads on TikTok, sending page visits, sign-ups and purchases to TikTok from your browser and from our servers.

Google, Meta and TikTok may also use this information to show you ads, under their own privacy policies. These advertising tools run only on our websites; the Astrolo mobile apps do not load them. The providers in this section act for us and may store and process information outside New Zealand and outside your own country, including in the United States.

Turning cookies off:you can block or delete cookies in your browser settings, though some parts of the site may not work as intended. You can also limit ad personalization in your Google, Meta and TikTok account ad settings, and opt out of Google Analytics with Google's browser add-on.

5. Retention and Deleting Your Account

We keep your data for as long as your account exists. You can delete your account at any time in the app (Settings → Delete account) or by emailing us. Deletion removes your chart, journal, check-ins, chat history, and profile after a 14-day grace window. The window exists so we can restore your account if you change your mind or it was deleted by mistake. After it passes, the data is permanently deleted from our systems.

6. Your Rights and Choices

  • Access, correct, or delete your personal information (most of this you can do directly in the app).
  • Unsubscribe from marketing email at any time; transactional email continues while you have an account.
  • Request a copy of your data by emailing us.

If you are a California resident, the California Consumer Privacy Act gives you these rights by law; we honor them for everyone regardless of where you live. We do not sell personal information for money. The advertising tools in section 4 send visit and purchase events to Google, Meta and TikTok, which the CCPA may treat as "sharing" for cross-context behavioral advertising. You can opt out of this by blocking cookies in your browser. If you are in the European Union or United Kingdom, you may also lodge a complaint with your local supervisory authority.

7. Security

All data moves over encrypted connections (HTTPS), access to production systems is restricted, and payment credentials never touch our infrastructure. No system is perfectly secure, but we design so that a minimum of sensitive data exists in the first place.

8. Children

Astrolo is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided us data, contact us and we will delete it.

9. Changes to This Policy

When our practices change, we will update this page and revise the date at the top. For material changes we will notify you in the app or by email.

10. Contact

Digital Ave LLC (United States)
Email: support@astrolo.io